Ad Buster

For this Ad Buster Project I chose to use a running ad I found for Asics running shoes.  The original slogan for the ad is, (Sound Mind) x (Sound Body) x 2 = Happily Ever After.  The meaning, or exploitation of this ad is that if you use this shoes for running, then both your mind and body will be comfortable, leading to a happy life as long as you own these shoes.  The intended audience for this ad is teenagers and young adults who either already run or want to start running.  The audience being leftout is those who may participate in other activities or simply those who do not wish to run, but may like the shoes for their look.

I chose to cross out the "Happily Ever After" and replace that phrase with the term Chrondromalacia.  Chondromalacia is also known as the "Runner's Knee," this is when the cartilage begins to break away from the patella, also known as the knee cap, and the bones begin to grind together causing extreme pain.  I accompanied the slogan change with a picture I found in a health article which shows scientific breakdown of this knee injury.  I feel that, being a consistant runner since I was 12, and being someone that has Chondromalcia, the concept the ad is trying to portray is false and the facts of running need to addressed.