Ad Buster

For this Ad Buster Project I chose to use a running ad I found for Asics running shoes.  The original slogan for the ad is, (Sound Mind) x (Sound Body) x 2 = Happily Ever After.  The meaning, or exploitation of this ad is that if you use this shoes for running, then both your mind and body will be comfortable, leading to a happy life as long as you own these shoes.  The intended audience for this ad is teenagers and young adults who either already run or want to start running.  The audience being leftout is those who may participate in other activities or simply those who do not wish to run, but may like the shoes for their look.

I chose to cross out the "Happily Ever After" and replace that phrase with the term Chrondromalacia.  Chondromalacia is also known as the "Runner's Knee," this is when the cartilage begins to break away from the patella, also known as the knee cap, and the bones begin to grind together causing extreme pain.  I accompanied the slogan change with a picture I found in a health article which shows scientific breakdown of this knee injury.  I feel that, being a consistant runner since I was 12, and being someone that has Chondromalcia, the concept the ad is trying to portray is false and the facts of running need to addressed. 

Personal Photography: The move to Arizona (Growing Up)

For this body project I chose to include personal photos of myself with friends while growing up in Arizona.  I moved to Arizona in July of 2012, and I feel that in the midst of middle school it can be hard to make new friends and feel accepted amongst your peers.  The theme I have chosen to explore is the process of moving to new places, feeling somewhat alienated, but eventually discovering who you are and being accepted among your peers and creating life-long friendships.  When looking through old photographs, I noticed that there were a good amount of pictures of myself with friends where I was always off to the side or on the phone.  Looking back, I realize how not only did I feel somewhat alienated in a huge group setting, but also how to a certain extent I alienated myself from the group because I did not feel comfortable in a large group setting.  I found this interesting, and this is what led me to the decision to post my personal photographs.  I found the inspiration to do this project through the idea and probable thinking that I am more than likely not the only person who felt this way, or dealt with the same issues, but in a different way.  Another element of the project that I realized is how much I have grown as a person since I first moved to Arizona when I was twelve years old.  I feel like I found the inspiration from Carrie Mae Weems because her photography portrayed everyday struggles that people question about themselves.